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Event Details

You can't be silent or you can't publish. What to choose? How can PR, bloggers and media work under the new labeling law? We will find answers to these questions together with lawyers, journalists, PR specialists and linguistы at the round table of the SPIBA Marketing and Communications Committee.

Feb 9, 2023

3:30 PM - 6:00 PMGMT+3

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Express Sadovaya Hotel
62 Sadovaya str.
St. Petersburg, Russian Federation
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Focus of discussion

  • Basic and controversial labeling issues.
  • How to get a token and, most importantly, download a report?
  • What advertising and native content should be labeled and how?
  • PR in the era of labeling: is it necessary to be silent? And why?
  • How will the work of a PR specialist change?
  • What tools remain for free promotion and communication with journalists, and what will happen to the press release?
  • What life hacks have the media come up with?

Speakers

  • Tatiana Zapolskaya (Moderator, PR manager at MTS)

    Tatiana Zapolskaya

    Moderator, PR manager at MTS

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  • Natalia Belkova (General director of Communications agency 4D)

    Natalia Belkova

    General director of Communications agency 4D

  • Daria Baranova (Deputy Head of PR Department at Communications agency 4D)

    Daria Baranova

    Deputy Head of PR Department at Communications agency 4D

  • Ilya Yanchuk (Commercial director of Balt2Media)

    Ilya Yanchuk

    Commercial director of Balt2Media

  • Anastasia Kontarovich (Commercial director of Sobaka.ru)

    Anastasia Kontarovich

    Commercial director of Sobaka.ru

  • Roman Golovatsky (Сounselor at Denuo)

    Roman Golovatsky

    Сounselor at Denuo

  • Natalia Moiseeva-Pron (Expert linguist at City Institution of Forensic Examination)

    Natalia Moiseeva-Pron

    Expert linguist at City Institution of Forensic Examination

Agenda

  • 3:30 PM - 4:00 PMRegistration, coffee break
    4:00 PM - 4:30 PMLabeling Law. Three weeks before fines?

    Daria Baranova

    Deputy Head of PR Department at Communications agency 4D

    Roman Golovatsky

    Сounselor at Denuo

    4:30 PM - 5:00 PMPR in the era of labeling: is it necessary to be silent?

    Natalia Belkova

    General director of Communications agency 4D

    5:00 PM - 5:15 PMMedia position (topic tbc)

    Anastasia Kontarovich

    Commercial director of Sobaka.ru

    5:15 PM - 5:30 PMExperience in labeling texts in the media (topic tbc)

    Ilya Yanchuk

    Commercial director of Balt2Media

    5:30 PM - 5:45 PMLinguistic expertise: signs of advertising text (topic tbc)

    Natalia Moiseeva-Pron

    Expert linguist at City Institution of Forensic Examination

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