Event Details

The SPIBA Marketing and Communications Committee invites you to the event "Trends in Marketing and Promotion Spring'2024", which is dedicated to discussing current trends in digital marketing, tools and approaches to effective brand promotion.

  • Trends 2024: penetration of AI, CGI advertising, marketplaces, video formats, and more,
  • BRANDFORMANCE approach in marketing: tools and trends,
  • Trend towards personalization and omnichannel: what business tasks can be solved through chat-bot tools,
  • Crisis PR and the new threat of "deinfluencing": how to act when a blogger is "hating" a brand,
  • Telegram in 2024: not only media, but closed chats with top managers and journalists,
  • PR and the Advertising Labeling Law: the second wind of brand media and industry press.


Date: Thursday, March 14th

Time: 16:00 – 18:00, registration from 15:30

Venue: Novotel, "Berlin-Madrid" Conference Hall, Mayakovskaya st., 3A

Mar 14, 2024

4:00 PM - 6:00 PMGMT+3

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Novotel, "Berlin-Madrid" Conference Hall
Mayakovskaya st., 3A
St. Petersburg, Russian Federation

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Speakers

  • Ekaterina Ena (Moderator, Marketing Director of EMG)

    Ekaterina Ena

    Moderator, Marketing Director of EMG

  • Maria Filippova (Head of the Customer Service Department at Molinos)

    Maria Filippova

    Head of the Customer Service Department at Molinos

  • Aleksander Grishchenkov (CEO of Molinos Tech)

    Aleksander Grishchenkov

    CEO of Molinos Tech

  • Natalia Belkova (General Director of 4D Communication Agency)

    Natalia Belkova

    General Director of 4D Communication Agency

  • Olga Dmitrieva (Independent Marketing and PR Expert)

    Olga Dmitrieva

    Independent Marketing and PR Expert

Tickets

Free Ticket for SPIBA members

The ticket is available for employees of companies that are members of the Association

Complimentary
Guest Ticket

The ticket is available for employees of companies that ARE NOT members of the Association

₽4,000
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